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For e-tailers, Valentine’s Day is the new Diwali

For e-tailers, Valentine's Day is the new Diwali

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Owing to deep discounts and higher disposable incomes, V-Day sales seem to have surpassed those seen during Diwali. BENGALURU: The run-up to Valentine’s Day has witnessed a steep spike in the demand for same-day or even next-day deliveries for major e-commerce companies. Many orders have been made with requests for delivery on 14th morning.

"We have witnessed a substantial traction for such deliveries from metros as well as tier I & II cities," said Adarsh K Menon, VP, electronics & auto, Flipkart.

READ ALSO: India breaks free with a V-Day kiss

While lacy lingerie, cheap jewellery and cuddly teddies are the usual favourites, tech gadgets and books have also seen a higher demand over the last fortnight.Owing to deep discounts and higher disposable incomes, V-Day sales seem to have surpassed those seen during Diwali – not in terms of total value of transactions but on average order value.Menon said the […]

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