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What The Body Shop Has Learned About Keeping Its Values After a Takeover

What The Body Shop Has Learned About Keeping Its Values After a Takeover

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By the Global Good Awards

The Body Shop is back. More than 10 years after its surprise take over by French beauty giant L’Oreal, and fresh from being bought by ethical Brazilian beauty brand Natura, the pioneering beauty brand is ready to redefine ethical business for the 21 st century. We caught up with International Director of Corporate Responsibility and Campaigns, Christopher Davis, on how the original ethical brand has kept its values after two takeovers.

Davis is passionate, outspoken and has obviously experienced real change throughout his 14 years at The Body Shop. Originally taken on to work with founder Anita Roddick on campaigns, he’s forthright about the challenges of staying true to the spirit of adventure that made The Body Shop unique:

“Anita had a brilliant radar. She was always looking outside the business and into the outside world, embracing movements and communities like Fair Trade and groundbreaking, interesting […]

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