The Big Picture

Facebook Live-A-Thon for @ASPCA Raises Over $50,000 on Giving Tuesday

Facebook Live-A-Thon for @ASPCA Raises Over $50,000 on Giving Tuesday

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Fundraising Last week, nonprofits in 42 countries celebrated the sixth Giving Tuesday ,a global movement to inspire giving. According to the Giving Tuesday report , $275 million was raised in addition the countless hours of volunteer time and in-kind contributions.

Giving Tuesday is more than just a day of fundraising or to launch a nonprofit’s year-end fundraising campaign. The big outcome is to increase generosity overall. The Giving Tuesday movement is making that happen with many partners, powered with learning, collaboration, and spreading practices.

The Giving Tuesday infographic offers an analysis issues discussed during Giving Tuesday. Included in the top five is the environment and animals. The ASPCA (The American Society for the Prevention of Cruelty to Animals), an animal welfare organization in North America, was one of the nonprofits that participated in Giving Tuesday.

The ASPCA, designed and implemented a virtual fundraiser using Facebook Live or Facebook-Live-A-Thon to help raise awareness […]

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