On December 1, we ran a story about "the best and worst charity of ads of 2017."
Radi-Aid, a nonprofit group in Norway, was running its annual contest, asking folks to vote for the nominees. And the winner (or loser) for worst charity ad was a 5-minute spot for Comic Relief, in which pop star Ed Sheeran visits orphans in a slum in Liberia, talks to one homeless boy and asks viewers to help the children.
Radi-Aid didn’t like the fact that the spot focused more on Sheeran than the country’s street children — and made the singer seem like a savior.
But now there’s a backlash to all the haters — or more like a pro-Sheeran pushback.Maybe it’s not such a bad idea to show a rich guy giving money to a kid on the streets, argues Tariro Mzezewa in an op-ed this week in The New York Times : "Ed […]